Gamifying University Orientation: OZCHI 2011 Conference Paper

The conference paper I presented at the OZCHI 2011 conference last year on gamifying university orientation is now available for reading.

You can download the accepted version here from QUT eprints.

Or view the paper on the ACM Digital Library website.

The paper was based on a play testing field study that explored technical and design aspects of the application. Another study is planned for university orientation this year that aims to measure and compare the affect of game elements on engagement between two different applications – one with game elements and one without. If you have any questions about the paper or upcoming study feel free to drop me a line via my contact form or the email address available in the paper.

Paper Abstract

Adding game elements to an application to motivate use and enhance the user experience is a growing trend known as gamification. This study explores the use of game achievements when applied to a mobile application designed to help new students at university. This paper describes the foundations of a design framework used to integrate game elements to Orientation Passport, a personalised orientation event application for smart phones. Orientation Passport utilises game achievements to present orientation information in an engaging way and to encourage use of the application. The system is explained in terms of the design framework, and the findings of a pilot study involving 26 new students are presented. This study contributes the foundations of a design framework for general gamified achievement design. It also suggests that added game elements can be enjoyable but can potentially encourage undesirable use by some, and aren’t as enjoyable if not enforced properly by the technology. Consideration is also needed when enforcing stricter game rules as usability can be affected.

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